Social networks have revolutionized the entire internet. The arrival of the internet not only brought evolution but free information and brand awareness among users.
This phenomenon brought to the community managers or social media managers that take care of that your content and online reputation is always neat.
But … what is the use of a Community Manager? What are the benefits of having one? Once you have your brand, positioned or not, you have to appear on social networks in some way. This is exactly what a Community Manager can do for you.
Why you should hire a community manager to grow your business on social networks.
The Community Managers seeking a target audience for your brand. Once a map of publics is developed, a strategic concept of your brand is Developed.
The community manager creates content for your social network based on the image of your web page to create a unified concept. This way you will enter your clients’ feed and you can grow with word of mouth. You will no longer go unnoticed or you will fall into oblivion after the first purchase.
Through the concept of your brand the famous pillars of content will be removed. It establishes what kind of topics will be treated on your website and how to address them. The community manager must have a creative eye and know his target audience well.
A social media manager is the person who controls all aspects of your social networks including the monthly analysis of your account.
This is done through Google Analytics or other analysis tools. With the numbers in hand you as a client can find out if what the community manager is doing works or not.
The creation of content always has to go hand in hand with the analysis of your audience. This is the first thing that should be taken into account, the audience to whom you speak. Remember that it is not necessarily the same, the person who buys the product to the person who follows you on social networks. This aspect is extremely important and should be taken into account when hiring a community manager. Because it is likely to start creating content that is not being consumed by the person who buys, but the one that follows you on social networks and that could be a potential customer.
The communication of the brand always has to be present and a community manager knows it. One of the strategies to follow could be Inbound Marketing since it is extremely important to have closeness with consumers, treat them as an equal and respond to the audience.
Remember that now communication is not unilateral, thanks to networks there is feedback between the audience and the brand. This Feedback has to be analyzed by a community manager.